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Diogenes
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Science and Society: To Indicate, to Motivate or to Persuade?

Clélia Maria Nascimento-Schulze

Universidade Federal de Santa Catarina

This paper deals with the recent policies introduced in Brazil in order to foster a public interest towards science. Persuasive messages and strategies aiming at increasing a public awareness of the importance of scientific literacy for the development of the country are introduced at different levels and targeting different kinds of publics. These policies are analysed in view of classical models of social influence and persuasion.

Diogenes, Vol. 55, No. 1, 133-142 (2008)
DOI: 10.1177/0392192107087923
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